Target Audience and USP

The target audience for our film trailer is young adults and people in their late teens. We chose this demographic because people of this age are the people who stereo-typically enjoy thrillers the most. We will also probably aim more at the male audience as again, they are stereotyped as liking this type of film more than females.

The Unique selling point (USP) of our film is that from the point that the montage starts, there will be a lot of tension, the audience will be aware that someone dies from the news report at the start, but they don't know who, as multiple people disappear throughout during the trailer, so they will be trying to figure that out, and when they find out that only one person was the killers target, they suspicion will only heighten.